PRIMARY STRUCTURE – Intermediate design proposal week 12

The studio focussed on a new developing industrial site in the harbour of Ghent. My addition was a brewery for the young beer brand “Pony’s”, created but not brewed in Ghent. With this project i relocate and strengthen the link with the city and the brand. Some strong design cues are taken from the iconic brewing silo’s and reflect the inner workings onto the surroundings. With a more social engaging program i intend to draw more interest and people to the location and become a possitive mark in the busy industrial setting.

The studio focussed on a new developing industrial site in the harbour of Ghent. My addition was a brewery for the young beer brand “Pony’s”, created but not brewed in Ghent. With this project i relocate and strengthen the link with the city and the brand. Some strong design cues are taken from the iconic brewing silo’s and reflect the inner workings onto the surroundings. With a more social engaging program i intend to draw more interest and people to the location and become a possitive mark in the busy industrial setting.

The studio focussed on a new developing industrial site in the harbour of Ghent. My addition was a brewery for the young beer brand “Pony’s”, created but not brewed in Ghent. With this project i relocate and strengthen the link with the city and the brand. Some strong design cues are taken from the iconic brewing silo’s and reflect the inner workings onto the surroundings. With a more social engaging program i intend to draw more interest and people to the location and become a possitive mark in the busy industrial setting.

fig 935A, drawing,

fig 935B,

fig 935C, drawing,

fig 935D, drawing,

fig 935E, drawing,

fig 935F, drawing,

fig 935G, drawing,

fig 935H, drawing,